Understand
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Framing the problem you are trying to solve well is fundamental in every project. In this phase I want to know the company and the brand, the market in which it is located, the target it is aimed at, the competitors and what is the real business problem to be solved.
Brainstorming
Market Research
Business Objectives
Targeted Audiences
Problem Solving
Strategy
All design work is undertaken to achieve business goals. Having understood them in the first phase, I plan a strategy to achieve them. As Interactive workshops and work sessions with the client. I am a big believer in collaboration and teamwork.
Brand strategy
Brand attributes
Mission, vision, core values
Gap analysis thinking
Create
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Guided by Design Thinking, I create several prototypes as solutions to the problem identified above. However, only the prototypes that are truly valid as a solution are presented and proposed to the customer.
Solutions to User's painpoints.
Solutions to business problems.
